
Do you have a data strategy?
Data strategy consulting
How is your data shaping up?
Your company is collecting more and more data from multiple sources and it is not going to stop. Are you making the most of it?
- Build your data strategy roadmap
- Optimise your Martech solution
- Expert support for your digital transformation
Data science consulting
Do you crave Machine Learning and AI?
If you have the data but have struggled to build and/or implement a data science solution, then our expert help can get you to the finish line.
- Segment and profile your customers
- Predict what actions will happen next
- Use AI within your organisation

5 step data strategy roadmap
Building a data led organisation takes time, the right data foundations and a roadmap to work towards.
This roadmap should be flexible enough to evolve over time as new initiatives are set, but deliver solid building blocks at each stage.
The key steps are:
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Understand the business strategy plan
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Assessment of gaps across People, Platforms and Process
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Create a data strategy roadmap e.g. building towards an internal data analytics department
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Align the roadmap with the business plan through goals and sub-goals
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Internal training and best practice
Evolving your Martech
Even with the best Martech solution, you need to consider how to leverage your data, so that you keep your customers safe and live up to their personalised expectations.
We have worked with all the major Martech software and have built solutions that evolve them, with a dedicated data layer fueling insights.
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Salesforce - The industry leader, a comprehensive CRM with extensive customisation options, robust automation, scalability, broad integrations, data security, and strong support.
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Adobe - A diverse suite of marketing solutions, from digital marketing, analytics, advertising, content management, and creative tools.
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HubSpot - All-in-one marketing platform with features for lead generation, email marketing, content management, and customer relationship management.


Know your customer
Segmentation is crucial for understanding your customers
Key outputs from having a segmentation:
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Reducing marketing wastage
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Improved brand and product differentiation
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An organisational focus on high value customers
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Empowered sales and customer service teams with market leading insights
Predictive modelling
Know what your customer wants before they do.
This could be predicting the next best product or the likelihood for a customer leaving (churn analysis).
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Machine learning algorithms employ statistical techniques and optimisation to enhance accuracy in predicting outcomes based on input features.
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Classical modeling techniques use traditional statistical approaches to analyse and understand data, without the use of advanced machine learning algorithms.
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We promote a focus on simplicity and ensuring ease of understanding for stakeholders, enabling you to effectively explain the concepts to your peers.

Every business needs to own their data before it owns them.
Louis Keating
Frequently Asked Questions
Is a data strategy a big ticket item?
It doesn't have to be - we can build a streamlined data strategy roadmap for you within a couple of weeks.
How do I engage you?
Just get in touch with your details and I'll get back to you asap.
Can you work 100% remotely?
It is possible but we'll get more out of the engagement if we can meet in person, at least a couple of times.
"Louis is what you want in a data partner"